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How Pay-Per-Click Works Digital marketing and PPC both aim to making less money go a lot further. Large or small, companies are constantly looking for ways to save money and get the most out of their campaigns. Money saved, for smaller businesses, can often mean winning or losing the online game.

1. Click-through-rate is important. Each time someone clicks on your ads, you’ll pay a certain amount. The idea is to get more people to click through to increase the chances of a more sales and higher profits. Write compelling copy for Google AdWords and Bing Ads and increase your quality score. Raise your score and you can expect a higher CTR.

Source: PPC Tips That Can Save You a Ton of Money